Side-by-Side Comparisons Can Be Helpful

Branding is not a once-and-done activity.  Rather, branding is a process that is constantly enhanced, refined, monitored, and adjusted.   Previously, we provided an article entitled:  Perform an Annual 5-Step Brand Wellness Checkup.   We suggested making this activity a New Year’s Resolution . . . and we still believe such ongoing monitoring is useful.  That said, … Continue reading Side-by-Side Comparisons Can Be Helpful